Difference between standard and limited segmentation

Hi @vamoni!

Thanks for reaching out. My name is Katie and I am on the CX team here at ActiveCampaign. 🙂

With the Plus plan, segmentation is not available for attributions, conversions, eCommerce recurring payments, or custom objects. For the Lite plan, in addition to the above limitations, segmentation on event data and eCommerce data is also unavailable.

Let us know if you have any other questions!

-Katie

The main difference you need to know about is that “Limited” segmentation means that you cannot use grouped conditions to make more complex segments that combine AND with OR

so eg, you could make a segment with conditions:
has this tag AND this other tag AND another tag AND this field value

but you could NOT make a segment using these conditions:
(has this tag AND this other tag) OR (has this tag AND this field value)