Cart abandonment and opt out of current promo button

Hi Priyanka!

Happy to help you set up both of these! These are really popular automation workflows - here’s how to tackle each one:

1. Cart Abandonment Setup

Prerequisites:

• Your ecommerce platform must be connected (Shopify, WooCommerce, BigCommerce, etc.)
• Deep Data integration enabled

Here are the steps!

1. Automations → Create Automation
2. Choose “Abandoned Cart” template (or start from scratch)
3. Trigger: “Abandons cart” event
4. Add delays: Wait 1 hour, then 24 hours, then 72 hours (customize timing)
5. Email sequence:

• Email 1: “Forgot something?” (gentle reminder)
• Email 2: “Still interested?” (maybe add social proof)
• Email 3: “Last chance” (urgency + possible discount)

Pro Tips:

• Add conditions to exclude contacts who’ve already purchased
• Include dynamic product images using %ABANDONEDCART_PRODUCTS%
• Test with a small segment first

2. Campaign-Specific Opt-Out (Unsubscribe from this campaign only)

This is a bit trickier since ActiveCampaign doesn’t have a built-in “unsubscribe from this campaign type only” feature, but here are two workarounds:

Option A: Tag-Based Segmentation

1. Create tags for each campaign type (e.g., “newsletter”, “promotions”, “product-updates”)
2. Add preference center link in emails instead of standard unsubscribe
3. Landing page where contacts can choose which types to opt out of
4. Automation to apply/remove tags based on preferences
5. Segment campaigns to exclude specific tags

Option B: Custom Fields for Preferences

1. Create custom fields like “Wants_Newsletters” (Yes/No)
2. Preference center page to update these fields
3. Segment your campaigns using these custom fields
4. Keep main subscription status intact