I’m not talking about just my market. i’m talking about tons of different market niches.
I’m also not talking about not giving them the option to unsubscribe from everything.
I’m definitely talking about empowering your visitors and not making assumptions for them. Huge mistake marketers make is thinking they are their own customer.
How do I know any of this?
Again, tons of different niches. Here’s what happens when people start subscribing to different things that interest them and then you unsubscribe them from everything.
Contact: “What happened? I stopped receiving your emails. How can I get on your list again?”
Customer Service: “Hi firstname. I see that you unsubscribed from all our emails on x/xx/xx.”
Contact: “NO, I just didn’t want any more emails about x. I still want your emails on x, y, and z. Please put me back on your list”
So it’s just giving them the option to unsubscribe from certain things and still receive what they want. It’s not that difficult. AC has a tag for a single list and all lists. You can explain clearly what this link will do “i.e. stop receiving emails about x” or “click here to stop receiving all emails from”
I can tell you that I’ve personally made over 25k last year from people who have unsubscribed from one list and stayed on other lists.
I have clients that have made over six figures last year. How do I know? Because I am data driven and check all these things.
Here are a few quick examples:
Example A: Email marketing - Contact subscribes to learn how to kick ass in email marketing. Then subscribes to series about email marketing for affiliate promotion.
Marketer launches new series on how I make high five figures writing emails… which turns out to be all about email during product launches.
Contact just does affiliate marketing and doesn’t want any more emails about product launches.
Contact unsubscribes from product launch list and remains on email marketing and email marketing for affiliate promo list because THEY want to keep receiving them.
Example B: Survival/Prepper: Contact subscribes to prepare his family when Obama sets of the nukes just before he leaves office. Joins new series on how to deal with looters. Find out it’s all about lethal violence against looters and goes against his personal beliefs. Loves all the different emails and promotions about other topics related to prepping/survival. Opts out of the Dealing with Looter series… because he wants the other topics but not this one.
Example C: Self-Defense: Contact subscribes to learn about how to defend himself and his family against violent attackers with or without a gun. Marketer launches new series on gun training. Contact is opposed to guns and only wants info on unarmed self defense. And so on… There’s a ton more of different and much more detailed scenarios, but that should give you an idea.
Obviously, if say I started a new AC account on using emotion in your email marketing, and I only sent emails about emotion in emails. Unsubscribe from all lists would be perfectly reasonable.
Regardless, no worries. Just giving my opinion. All good. Ed definitely knows AC.