I know I’m late to the game, but I know from experience that even if people unsubscribe from an onboarding/ sales email for a product, they still consume my free content. (I can see this because I always test every automation first via regularly timed campaigns).
Just because theyre not interested and dont want to be sold to now doesn’t mean they’re gone forever. You want to be as helpful as you can to them and build relationships with them, even if they don’t buy from you.
I know I’m late to the game here, but the topic of many lists vs tags seems popular and one that I’ve also been thinking about.
I think that one or two lists (main and customer lists) is best, and you can setup the unsubscribe text like this:
Unsubscribe from emails about X or unsubscribe from all emails.
Clicking the first unsubscribe link “Unsubscribe from emails about X” triggers an automation that removes them from that particular email series. The autmaion is triggered when the link is clicked, and fires the action “end X automation”, which stops any further messages for that series but keeps them subscribed to your main list.
The second link “unsubscribe from all emails” just unsunscribes them from your list as normal.
This way you get the best of both worlds. You can use tags to segment your users (instead of multiple lists) and also allow them to unsibscribe from a specific email series instead of your entire list.
I havent tested this. It’s just an idea. I’m writing this down for my own sake more than anything else.
This may be the best solution I’ve heard to the one list versus multiple lists debate. The big drawback of “one list” is that any unsubscribe will remove them from all communication. This is a fantastic middle ground with the best of all worlds, in my opinion.
Here’s a blog post we published recently that you might be interested in: