So I am setting up AC for my new biz. I will have a newsletter (of course ) that I want everyone to sign up for. And I will also offer content upgrades to get more subscribers. I will ultimately offer courses, ebooks, etc. and will have webinars to educate my subscribers, etc.
So the big question for me right now is how many lists do I set up.
I read a great thread How many lists in this forum.
But then I went over to MailChimp and read:
Maintain a single list per client or organization in your account.
In your MailChimp account, each list is distinctly separate and independent from all other lists. We encourage you to use a single list and keep it updated, instead of uploading a new list. If you want to target specific sections of a single list, you can build groups in your list. Using groups can reduce billing rates, since subscribers in multiple groups of the same list get counted only as one subscriber in a list.
So I’m assuming that AC segments = MailChimp groups?
So is it better to have several different lists or one master list with segments? I really don’t want to manage what could be several lists but I don’t want to risk someone unsubscribing from everything when they only wanted to unsubscribe from one thing.
Maybe I’m overthinking this…