New to Ac and trying to figure out exactly how site tracking works. I’ve read through the forum, specifically the following threads:
I’m still a little confused about how site tracking works to begin with. When a visitor comes to my site, prior to them being associated with an email they are automatically tracked (if the code is installed) and then when they submit their email it shows site activity, correct me if I’m wrong.
Right now I’m using Optinmonster with the custom form option (using Formkeep) to initiate a pop up and submit the user’s info. I then use Zapier to connect the Formkeep submission to ActiveCampaign (whew). I guess some where in this process something is missing that passes the cookie (?) information to AC so that it can then show site travel.
Am I on the right path for how this works? And does anyone have any suggestions? I haven’t yet tried to use an AC form in Optinmosnter (which may eliminate all this hassle) but in the mean time I’m trying to get a better understanding of things.
Also, on a (somewhat) unrelated note I thought I’d ask a similar question (rather than start a new thread) on cross domain tracking.
I have the same optin available as the pop up mentioned above via a dedicated landing page on promo.site.com which is hosted by Instapage. I know there is an AC integration with Instapage but I haven’t tested it yet. My question basically is, can I aggregate data from the landing page and site.com? So if the user came to the landing page, opted in, downloaded and then visit the main site it would track their travel?
[quote=“robertg, post:1, topic:1041, full:true”]
I’m still a little confused about how site tracking works to begin with. When a visitor comes to my site, prior to them being associated with an email they are automatically tracked (if the code is installed) and then when they submit their email it shows site activity, correct me if I’m wrong. [/quote]
Correct.
[quote=“robertg, post:1, topic:1041, full:true”]
Right now I’m using Optinmonster with the custom form option (using Formkeep) to initiate a pop up and submit the user’s info. I then use Zapier to connect the Formkeep submission to ActiveCampaign (whew). I guess some where in this process something is missing that passes the cookie (?) information to AC so that it can then show site travel.
Am I on the right path for how this works? And does anyone have any suggestions? I haven’t yet tried to use an AC form in Optinmosnter (which may eliminate all this hassle) but in the mean time I’m trying to get a better understanding of things. [/quote]
Yup, right path.
This, I would love to know as well. A lot of people use so many other forms, contact forms, gravity forms, wufoo, etc and it’s not easy to swap out the forms to AC forms all over the place. It would be nice for AC to come up with some kind of a non-API solution to this common problem.
Thanks for your reply and clarifying a few things. Some of my issues may be resolved by redirecting the user to a thank you page to make the connection afterwards. I know Instapage has a webhook feature (which I’m currently using to connect to Zapier) that at the very least allows me to manipulate data going to AC, add a user to a list, tag them, create an event etc. BUT I don’t think Instapage passes any cookie information.
So it seems like with even all of the hundreds of apps out there that integrate with Ac, none can “initiate” the site tracking? Does that mean only the AC form embedded on a page or something can do so? I read on another thread about a possible gravity forms integration but that limits my options for pop ups for example.
Hi @robertg. My understanding is that if you have the site tracking turned on, as soon as they subscribe, then site tracking should start & the site tracking pixel matches any pages they have previously visited as a non-subscriber. This would mean that it doesn’t matter what form or app you use. The trigger is when they subscribe?
Unfortunately it seems like that isn’t 100% the case and that you need to be able to pass the email into the variable that is in the tracking code. I believe that may be where the integrations fall short.
ActiveMember360 comes with full “Site & Event Tracking” integration between your WordPress site and your ActiveCampaign account.
If you don’t need the full integration level that comes with ActiveMember360, we are in the process of releasing a free version of our tracking module through WordPress.org.
So what you’re saying is…we have to pay $19 a month to use a function that one would safely assume is included when we see integrations are available and site tracking is a feature of Active Campaign?
Very disappointed I’ve bothered to take the time to set up and integrate as far as I have, only to come up against a wall here.
Do you have a recommended compatible cookie consent plugin you’ve used to achieve this setup?
Paid plugin or not, is there a cookie consent tools that works best with ActiveCampaign we should use for all instances where an approval to track is required? If you are using more of a custom setup, any recommendation for a developer partner familiar with script to attach to the ACCEPT buttons is appreciated.
Summary:
Objective: Only start AC site tracking when visitor ACCEPTS cookie consent
Current Config: AC site tracking is set to “off by default” (in the wordpress AC plugin)
Cookie Consent Tool: Seeking recommendations for a plugin (hopefully one has a code field for "upon accept’ to enter the vgo('process', 'allowTracking') per the AC guide article above.
Consent is easy to set up with implementing cookiebot, right? I’m just not entirely sure it I should set the default to track and have cookiebot sort it out, or set the default to do-not-track.
