Workaround for checking if custom field is empty

What is the current best way to check in automation, if a custom-field is empty?
If it is NOT empty, I want to add a tag to this contact

I am asking, because currently (since 2-3 years) there is still no operator available like “is empty” or “is not empty”.

Background:
If a visitor fills an form for a service/order request, I use a custom-field (due to gdpr) to click/check, if the visitor wants to get the newsletter besides his service/order request.

I urgently need a workaround.

thanx in advance for your help.

Best regards
Joachim

Try If/Else Statement: If custom field [name] “is greater than” and leave the value blank. Yes would be the field is not blank, the No path would be is blank.

Note: Adding an If/Then to an existing automation automatically places the following actions into the Yes path and using “is less than” does not work. You will need to move the following actions below, over to the No path in order to use the Yes path to tag based on the field having a value.

Once they get the tag, place a Go To action to put them back on track continuing the automation.

1 Like

Hello there, my name is Andres from The ActiveCampaign Customer Experience team, I know it has been a few years but I would like to provide an updated response in case somebody has the same question: We took the recommendation and now we have a condition that allows you to check if a field is blank or empty. This can be used to create searches and segments based on blank contact, deal, and account fields and this applies to every type of field. Here are the instructions:

1.Click Contacts** to go to the Contacts overview page.
2.Click the “Search Contacts” field then click “Advanced Search.”
3.Click the condition dropdown
to select the field you wish to use in the “Blank” segment. In this example, we’re going to select “Last Name”
4.Click the operator dropdown and select “Blank.”


5.Click the “Search” button

I hope this information was helpful, you can find more details here as well: How to find blank fields in your ActiveCampaign account