There are so many great tools, and more being created all the time, so it’s hard staying on top of the latest and greatest. I know what I use, I’d like to hear what you use (and why). Also, I’m thinking about doing a blog post highlighting some of the apps our users have integrated with ActiveCampaign to create their marketing stack.
Anyone care to share theirs?
For anyone unfamiliar with the term, your “marketing stack” is the apps you’ve integrated in order to accomplish your marketing/ecommerce goals and processes. For instance, you might have integrated Instapage for lead capture and then send those leads to ActiveCampaign for dynamic follow-up and then use SamCart to collect money and optimize your checkout process.
My preferred stack is:
- Wordpress for CMS
- Bloom plugin for lead capture - They just recently integrated with us, by the way… great plugin for the money. Only shortcoming I’m aware of is that they have no plans for an exit intent feature because of patent trolls (so it’s unlikely they ever will).
- ActiveCampaign for email marketing/marketing automation - What did you expect? I was a pretty avid Infusionsoft fan prior to finding ActiveCampaign but I’ve never looked back… My favorite feature is Site Tracking.
- Woocommerce for eCommerce - I like Woocommerce because of all the extensions that are available for it. The Zapier extension allows you to apply tags for individual line items so you can easily track which contacts have purchased which products.
- I’m currently shopping around for a better analytics solution, but I’ve been using Google Analytics.
What’s your stack?