What data can be sent within a tracking event?

Looking at the documentation here: API Examples Using track_event_add, it is not clear if the variables defined within the visit attribute are the only ones we are allowed to send.

Ideally, I would like to be able to send some event, with as many different attributes as I like, and I would like to use that event name to be able to conditionally execute an automation based on those attributes.

For example, I would like to send an event called “foo” with two attributes, “a” and “b”.

Then I would like to be able to trigger an automation when the “foo” event is fired, only if the value of “b” is greater than 10 for instance.

Is this type of logic supported at all?

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Hey @trq,

Unfortunately, the only data that can be included with event tracking at this time is a single field :frowning:

It is possible to use some sort of delineator within the text field, which can be used in combination with a “contains” criteria in the segment builder.

event_foo : 'param_a:string|param_b:11'

You could also send multiple events

event_foo_param_a : 'string'
event_foo_param_b : 10

I will share this thread with the PMs, and I would also recommend filing out this suggestion on ideas.activecampaign.com

I am facing the exact same issue. I wanna be able to send different variables within a same event and then use these variables in my emails.

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@jskole – Can you utilize a “contains” criteria in the segment builder for event values or tags? Looking in my interface I don’t have the “contains” operator. This would be a game changer!

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Hi, I also tried to look for the 'contains tag in the automation workflow, but couldn’t find it. Are we missing something?

Regards,

Mats

Continuing the discussion from What data can be sent within a tracking event?:

Hi @jskole Is it possible to use the different variables in Custom Email Template that has been sent from Event-Tracking request?

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+1 - we need the ability to add extra parameters to our event tracking. Drip has this already - ActiveCampaign is a much better platform overall so I want to keep it that way :slight_smile:

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As janw stated Adding a ‘contains’ criterium would definitely be a game changer! Then we can just add all products of a purchase in one event. Then we can easily gather all people who bought products A,B & C for example. Might something like this be in possible in the future @jskole ?

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Is this really still not available?

I can’t believe a email marketing tool as grown up as Active Campaign can’t receive simple event parameters…

any updates from the Active Campaign team? This alone is stopping me from moving from Drip to Active Campaign

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