Looking at the documentation here: API Examples Using track_event_add, it is not clear if the variables defined within the visit attribute are the only ones we are allowed to send.
Ideally, I would like to be able to send some event, with as many different attributes as I like, and I would like to use that event name to be able to conditionally execute an automation based on those attributes.
For example, I would like to send an event called “foo” with two attributes, “a” and “b”.
Then I would like to be able to trigger an automation when the “foo” event is fired, only if the value of “b” is greater than 10 for instance.
Unfortunately, the only data that can be included with event tracking at this time is a single field
It is possible to use some sort of delineator within the text field, which can be used in combination with a “contains” criteria in the segment builder.
@jskole – Can you utilize a “contains” criteria in the segment builder for event values or tags? Looking in my interface I don’t have the “contains” operator. This would be a game changer!
+1 - we need the ability to add extra parameters to our event tracking. Drip has this already - ActiveCampaign is a much better platform overall so I want to keep it that way
As janw stated Adding a ‘contains’ criterium would definitely be a game changer! Then we can just add all products of a purchase in one event. Then we can easily gather all people who bought products A,B & C for example. Might something like this be in possible in the future @jskole ?