What subcriber activities are great ‘buying’ signals that should raise the leadscore? For consultants (like me) I guess visiting the ‘hire me’ page more than once.
What do you use? And what business are you in?
Cheers, Nico
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It would be best to have as much downloadable content on your site as possible. You can track how much of this a contact consumes and that would be a great indicator of interest.
If you have a form for requesting a strategy session or a calendar app for scheduling, that could be another indicator you could add scoring to.
You could survey them and the answers given could be an indicator of readiness to engage in your services.
Tons of things!
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Everything @accountabilitysensei said, and also look at post-download opportunities like if they reply to a message in your email series, or click on a particular link. Basically you need to associate pieces of content on your site with the stages of the buyer journey so you know when someone is ready for that personalized follow-up “nudge” that conveniently makes them say, “you know what? I am ready!”
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I’d add “unique visits to your website” to the list. Repeat visits to your “hire me” page, specifically, probably is the strongest indication but repeat unique visits to your site also indicate they like what you are doing (albeit, more generally).
I like looking for multiple condition instances. Such as, “Did they click on this link AND go to my Hire me Page” – Instead of looking for 1 action, looking at combination of actions can really be helpful.
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Have a look at what previous contacts did before they purchased. Build a profile around this. When the next new client comes onboard review their activity and see if there is a theme. Then refine this process over time.