Website Forms- the do's and donts? How to increase engagment for peopole to subscribe to our newsletter

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1

Hi All,

I wanted to find out if anyone has any expert tips on how to increase engagement on the form on our website which built in AC. This form is to get more people to subscribe to our newsletter. The text is catchy so I am not sure we are doing the right thing as we have zero engagement.

Please assist.

2

These are the four Cs of good form design:

  1. Clear
    Make it clear what’s expected of the form-filler, and what the form-filler can expect from filling out the form.

  2. Concise
    Concise does not mean short, but it does mean no longer than necessary.

  3. Clever (Smart!)
    Take out irrelevant steps and make it easier for visitors to complete the steps necessary.

  4. Cooperative
    Make errors obvious and give steps to fix them. The person filling out your web forms should be able to do it with as little effort as possible.

Here are a few resources that go into more detail:

Hope this helps!

3

Hard to give good advice without seeing the form in question (Feel free to dm me and I can take a look).

Are you using custom CSS to make the form as ‘juicy’ as possible?

Of course a lot depends on what the users should expect to receive from the form.

4

Thank you Mika, this is great advise. I will share this with the team.

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5

Thank you Zilla, I will do so. We are using the form widgets and standard settings.