ActiveCampaign Forum

Unsubscribe link in automation emails takes them off ALL lists


I did create a Wordpress plugin that helps solves this issue with having users be able to manage their email preference center directly from your website. If you are interested you can take a look at


It surprised me too that there isn’t a more elegant way (“built in”) for subscribers to self-select which types of emails they want to opt out from, without opting out of everything.

So created a custom form on my site, which syncs the person’s list preferences back to ActiveCampaign. I integrated the form on my site (Gravity Forms), Zapier and an ActiveCampaign automation to do this.

I made this video demonstrating the entire set up here:

I hope that helps!