Looking for a solution to this as well.
We’re a school and send many different types of emails for many different reasons.
We Send 3 Types of Emails:
- Course Communications (to existing students)
- Market Updates (news about their industry)
We completely respect their ability to unsubscribe from any of these three different types of email, but one shouldn’t subscribe all. They may not want to be marketed about courses or study tools, but still want to receive communications about their course or the market update emails.
We’re trying to move to Active Campaign from Mailchimp, but this is making it difficult.
With mail chimp, each list and it’s own contacts, so a contact could unsubscribe from marketing, but still get emails from any of the other lists they were still on.
We even had people contact us saying they don’t want to completely unsubscribe but don’t want as many emails.
That setup with multiple list worked great for unsubscribing from the right emails, but the duplicate contacts was a pain point that made it difficult.
Enter ActiveCampaign, I set up a trial and was instantly in awe over the possibilities, but also at the fact that there is a single set of contacts. The platform was more about the person, rather than the list.
I also signed up for the enterprise plan to fully maximize the system.
But now, I’m struggling with this unsubscribe issue. Most of our emails are sent via automations, so we need the ability to differentiate the list for each automation.
The suggestion of having a custom link before the unsubscribe with an action to unsubscribe from a particular list is a good start, but what about the unsubscribe headers that are being implemented in email platforms like gmail? That would still tie to the main unsubscribe button right?
Two ways to really fix this issue:
Allow the association of an automation to a particular list, so that an unsubscribe will remove only from that list.
(less preferred) Rather than instantly unsubscribing when clicking the unsubscribe link, have the contact be redirected to a page that allows them to choose what emails they would like to opt out of.
For this option, it would also be necessary to customize the page and have a separate public list name that is more user friendly and understandable by the contact so they know what emails they are removing themselves from.
We are also an enterprise user of Zapier, but we don’t necessarily want to make certain emails transactional and take away from their ability to unsubscribe. The only way I can see that zapper fixing this problem is if we send out a webhoook to another email automation provider for every list… but that would not really make much sense.
I have contacted my success manager about this, and hope to find a solution to this soon.
Again you guys have a great platform, and I love that it places the contacts as the focus instead of the list they’re subscribed to, but this is just one of the growing pains of being a comprehensive CRM and email automation platform.