I need to apply an automation to specific contacts based on an event that is not connected to our website or Active Campaign. I assume that I use the automation_contact_add function to do so, which invokes the function for the contact ID I use in the API call. (Please let me know if I assume wrong!)
However, when creating the automation, what do I use as a trigger? All of the triggers appear to rely on a user action but in this case, it needs to be triggered by an action that occurs outside of our website or Active Campaign. Is the trigger irrelevant in this application, or is there one I’m missing that triggers it from an API call?
Thanks for your help!