One of my automations involve the use of an application which is submitted by the contact. The application requires approval. When the application form is submitted, an email is sent to me with the app. contents. Can I add a link to this notification email that (when clicked) will create a tag in the contacts profile?
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If your notification email is triggered from Activecampaign, you have 2 options:
1.) I dont think there is a method directly from activecampaign that can help you do that. If you have Zapier, it will be a lot easier (that rhymed for no reason 
Use Zapier webhook and slap it into the automation where the email is sent. You’ll have to add the email address as the parameter. Catch the hook in zapier and set it up.
2.) If you do not have zapier, you should be able to do by creating a page and using this page’s link in your email. The page will contain a Javascript that’ll execute when loaded or you can also use an automation to trigger on this page visit. Remember to pass the email address of the contact in the email link.
If your email is triggered directly from your website, you can use Option #2.
Hope that helps!
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Thanks Malik! This was very helpful!