ActiveCampaign Forum

Tracking subscribes and unsubscribes


#1

For those who unsubscribe from my newsletter, I’d like to see when they subscribed and from what sources they subscribed in order to see which optin campaigns I am running are getting the best leads.

I have a custom optin form I use for Facebook ads and a different one for those who optin directly from my website.

Is there an easy way to create a report for this? I am getting a lot of optins from my Facebook ads but want to make sure they are staying so I can justify the cost.

Much appreciated!


#2

Hi @wilmottgroup,

It might be best to track the subscription source instead of tracking where they are unsubscribing from. If you create a different form for the Facebook ads, you could slap a tag action on that form so they get a “facebook lead” tag or something like that, then you can compare the sources that way.

Hope that helps,

Perry