ActiveCampaign Forum

Starting an Automation based on unread email



I was wondering if anyone has found or created a way to begin an automation based on a user/contact not opening an email from a campaign.

The purpose here is a follow up reminder to enter a giveaway. Contacts/users who enter would not receive the email again, but users/contacts who did not open the email would be sent a follow up reminder with a tailored message: “Don’t miss out on our giveaway” etc.

Thanks for any and all help :slight_smile:


Have an automation where everyone will get the follow-up, and then use and if/then to jump email openers past the second send.

But… Some people read the email in preview pane and I’m not sure that this ever/always registers as a read. Perhaps someone knowledgeable can answer that point?