Set up Goal That does not make a user JUMP to it?

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Outcome: track what % of users have clicked a link in the current automation.

I’d like to easily see, over time, what % of users in a particular automation clicked on ANY link (or took some other action like Opening any email).

I’m planning to use GOALS for this but I do not want the user’s path to change b/c a Goal was met.

So my plan is to do it like this:

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  1. While the Automation is WAITING (third node, right before Goal) then the Goal could be triggered and “counted”. Once that “wait” expires and they move to the Goal, they get to the next step and they will NOT trigger the Goal, right?

  2. So this would avoid them jumping to a different action and triggering a Goal and having it foul up the Automation “flow”, right?

  3. Also, it seems like the Goal condition could be “clicked any link in a campaign” b/c that’s limited to clicks in campaigns in THIS automation, right?

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Hey @bungalowsoftware!

Yes, this goal placement and set up will accomplish what you need. Any contacts that meet the conditions in the goal will jump ahead to the goal after the email, (which is fine because you have wait until steps above anyway), but any contacts that do not meet the goal will just move through. You’ll then be able to use the goal stats to track how efficient the campaign is.

Thanks!

Meghan

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Hello! The automation performance report will already track the link clicks and opens for your automation emails. Please view more here Automations Performance report

ActiveCampaign Customer Experience Team.