Is anybody building custom reporting and analysis dashboards for themselves or clients? I’d love to hear what you’re doing, mostly because I’m embarking on some very sophisticated campaigns…lots of personalizations, tests to compare different types of content, etc. I need a better at-a-glance view of the campaigns I’m sending, with filtering options by list segments, tags, etc.
This seems to be a big problem with most ESP’s…their reporting is so “linear”, meaning you can only analyze one campaign at a time. Big opportunity here for anybody who can figure it out.
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Hi,
This is something I’ll be looking into shortly.
First, I need to understand if and how one can download raw data from Active Campaign. Not only on how campaigns and automations are performing, but ‘actions’ for each contact.
For example, if would be great to get a list of all EDMs opened, links clicked, participartion in automations, web pages visits, etc… for each contact.
Next, I need to find a BI tool that can aggregate data from multiple sources to build dashboards with. I’m looking for SaaS based cost-effective options - the AC equivalent, I guess 
I’ve played around with a BI tool called Sisense, which is awesome, but starts at 20K per year. Tableau is a good option too, but still a bit pricey for me.
Will let you know what I find.
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I’ve just started using Cyfe, but it doesn’t directly integrate with AC (although I have reached out to find out if it is possible). But it does have heaps of other integrations including custom data from csv, json & api’s. I definitely think it’s worth a alook. And a much smaller price tag than something like Tableau.
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Sounds promising.
I think BI is key to any agency or org that embraces data-driven marketing, so keen to see integrations with a few solutions.
Thanks,
Lawrence
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Another popular analytics dashboard we hear of is Dasheroo
Looks like they have a native integration with us and through Zapier
If anyone has any suggestions, please let us know! We want to keep our community connected and you all are a great source of knowledge
Sorry to bring up old topics, just wanting to share our experiences for future Googlers.
We use Google Data Studio as a seamless process to build dashboards from AC.
We use Google Sheets to import the latest campaigns daily. When a new row exists, it will import all data associated with the campaign and update them for a set time. That data is automatically used by Google Data Studio and makes the reporting side of things incredibly simple.
If you want to hear more, email me at chase@crumbls.com
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Hello!
Our Custom Reports This feature empowers you to craft personalized reports tailored precisely to your requirements, providing you with in-depth and finely detailed data insights.
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