PURLs perhaps?

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1

Not supported out of the box, but I’m wondering if anyone has been able to achieve this…

A PURL (personalized ULR) is the web page equivalent of an EDM that features personalization and condition-driven content.

A URL would need to have a unique identifier, which could be a value (or combination of values) from the database. For example:

http://www.mysite.com/[FirstName][LastName]

Rendering… http://www.mysite.com/JohnSmith

With the contact’s data ‘driving’ the content, the same way as with EDMs.

PURLs are particularly useful if you’ve got DM in the mix - I can send a letter to John Smith with a PURL to a personalised page.

I haven’t looked at API documentation yet and are wondering if anyone has been able to achieve this in ActiveCampaign.

If not, I’ll add it as feedback :slight_smile:

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http://www.yourdomain.com/%FIRSTNAME%%LASTNAME%

There’s really no need for ActiveCampaign to “support” it. You can easily do it already with some php or javascript. If you don’t have a programmer, hire somebunny from Fiverr to add the code to your landing page. AC allows you to pass whatever information you have on a contact to a page. The programming on the page can personalize it any way you’d like. http://yourdomain.com/page.php?city=%CITY%&favanimal=bunny

Make sense?

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3

Good workaround, but a link like that can’t be used in a DM piece. And using bit.ly, or similar, on thousands of records would be a bit if a challenge.

Thanks,

Lawrence

4

Hey @lalaidea!

@breakthroughemailmar’s workaround is the way to go and can be achieved utilizing our API.

I’m assuming you meant Direct Mail for DM?

FYI - We plan to implement more site-based implementations in the future, but please feel free to add it to feedback!

5

As an alternative to self-dev, check out http://purlem.com

I’ve used them to do this sort of PURL-specific content with postcards. They store the parameters on their system, so it’s not done inside AC.

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6

I’ve used the Wordpress plugin URL Params to achieve this successfully.