CX Tips is part of our community tips series, where we post some of the most commonly asked questions we hear from ActiveCampaign customers. Have a new question? Start a new topic by clicking +New Topic in the upper right-hand corner!
Leveraging Product Blocks in Your ActiveCampaign Emails for WooCommerce and Shopify
Hey ActiveCampaign community! Exciting news for those using WooCommerce and Shopify—our email designer now includes product blocks to enhance your campaigns! Here’s how to utilize this awesome feature:
- What are Product Blocks?: Product blocks allow you to incorporate personalized product listings directly into your emails, making your content more relevant and boosting traffic to your website.
- Adding Product Blocks: Easily drag and drop a product block into your email template. You can add these to both new campaigns and emails within automations.
- Selecting Products: Once you’ve added a block, select your store and then choose a product category to showcase. Shopify users can also search across categories or collections directly.
- Customization Options: Decide how many products to display, and use the refresh button to update the block with the latest product details anytime. You can sort products by price, best-sellers, or new additions.
- Design Flexibility: Adjust the layout, change the size of images, and modify font colors to fit your brand’s aesthetic. The vertical view allows for even more detailed customization of product details like name, image, price, and description.
- Preview and Send: After customizing, preview your email on desktop to ensure everything looks great, then you’re ready to send. Engage your subscribers with attractive emails that encourage direct interactions with your product offerings.
For a more detailed walkthrough on using product blocks, check out our tutorial in the video below. Let’s make your email campaigns more dynamic and effective! 
