We are looking for a email automation to send our customers emails with products/collections from our Shopify store, that are their specific size.
We sell high-quality running shoes with minor imperfections that have been certified by brand-approved experts. This inventory rotates daily and is typically in very limited quantities.
Currently, we send out general emails when new inventory has arrived. We would like to be able to segment our customers so only get emails with products in their size.
In an optimal scenario, weâd love for people to be able to sign up for email notifications with their name, email address and shoe size. The goal would be for them to only get weekly emails that featured the shoes in the size they requested.
Is this something that anyone has had experience with on Active Campaign? Thanks!
I have 2 ideas on how to segment your contacts based on size, both with some pros and cons.
First idea: Add checkboxes to your form so that the contact can chose the size(es) they are interested in. After that itâs easy to segment contacts based on which box theyâve checked.
Pro: easy for you to set up and use.
Con: could create a long and messy form since you will have to have one checkbox per possible shoe size.
Second idea: Add a custom field where the contact can use free text to write their size. After that, you trigger an automation. Select if/else and set the conditions like this: âwhatâs your shoe size?â is 40 (split), YES=add tag â40â, NO=new if/else split: âwhatâs your shoe size?â is 41⌠and so on until youâve asked the system for all shoe sizes.
Pro: Very nice and clean form.
Con: Takes a bit of work for you behind the scenes. And there is a risk that someone writes a filed that is not added in the automation (for example if they write a half-size that you havenât added), or that they try to write more than one size (for example their own size and their family members sizes). There would be no option for multiple size notifications.
In option 1, you would segment your contacts based on values in a field and in option 2 you would segment based on tags.
Either way, if youâre gonna do this segmentation you should probably add one option that is all or any sizes. And you should also send an email to your existing contacts asking them to update their preferences
