Opt out of a promotional series

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1

A contact reached out to me with the following question. Since I think the community might benefit from the answer, I am posting it here.

Is there a way to set up an automation that when you send a series of email broadcasts, anyone who is not interested in that promotion can indicate and be tagged out of that promotion?

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Yes, here’s another way. You can setup an action link in the designer (Click here to stop further emails about x…) so they are tagged when clicking the link ([STOP] X Promo for example) during a single send or removed from an automation if they’re in an automated series.

If doing single broadcasts/campaigns, you would then exclude the tag for all sends going forward.

Action Links aren’t supported outside the designer (custom html or plain text only emails). However, you could use something like the Active Links plugin which enables action links everywhere in AC and even on your website.

hth

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Here is the way that I have solved this internally. I am assuming that “series” means an automation with several emails (lets say 3) on a given topic, that contacts either enter by a trigger or are manually dropped into.

  1. Create a link that you will use to let the user “opt out” of the communications. Have this go to a standard “example.com/thanks/” page, only append a query parameter to the end to keep it unique, like ?opt-out=my-series this doesnt do anything but make the link unique so we can track the click. So the full link should look like example.com/thanks/?opt-out=my-series
  2. Include the link in all emails in the series.
  3. At the bottom of the automation, create a GOAL action with a jump condition. We will make the jump condition whenever the contact clicks the opt out link from any of the email templates.
  4. Voila! Thats it!

Now, whenever a contact clicks on the “opt-out of this series” link in the emails in the series, they will match the goal condition in the automation and “Jump” over the rest of the emails in the series.

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@breakthroughemailmar Thanks Jason!

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You got it Jordan. My pleasure.

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Thank you so much.

This answers my question perfectly. I didn’t think :thought_balloon: about this workflow but it sorts out the confusion.

:+1:t3:

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What is the Active Links Plugin? I couldn’t find any info on that.

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Is there a way to automate this across all email campaigns? So for example “If this link in ANY email is clicked add tag…”

I couldn’t find a way to do that, so it looks like it has to be done on an as per email basis if I’m not mistaken.