Quick question: would you advice me to make ONE big automation for my entire email marketing process (multiple emails, their reminders, conditional checks depending on tags, goals, etc.)
… or would it be better to make multiple small automation depending on the contact progress in my email marketing strategy?
What’s the best for analytics, reporting and contact management?
PS: I don’t mind having one big automation in the admin, I’m wondering if this will have any impact on reporting and being able to see were my contacts are in the process, if they are all in one big automation.
I like one big automation when I need to visually see exactly where a contact is in a funnel and I like being able to check the reports on individual message in that automation and not have to click out and back into subsequent automations’ reports.
I like joining multiple automations when I have many different breadcrumb funnels that lead into the main/master funnel.
One thing I like about AC is that you can start with the big automation to get the big picture, then copy, copy and copy again to break it all down into smaller automations you can join afterwards. Always keeping a copy of the big automation lets you revert at anytime if you decide to rollback and revisit the entire journey.