I have a 5 day email campaign.
Days 1 - 4 get 1 email each.
Day 5 gets 3 emails.
Email #1 goes out immediately.
I want email #2 to start at 9 AM the day after they opt in.
Same with #3 and #4.
Day 5 I want the first of 3 emails to go out at 9 AM, then 3 PM, 6 PM.
My confusion is that if I add the ‘Wait for 1 day’ option, is this 24 hours after they opt in?
I want the second email to go out at 9 AM the next day even if they opted in at 11:59 PM the night before.
I think the best way to set this up is with Wait Until actions. You could also use Goal actions, but as a best practice I recommend reserving those for conditions that you want to measure as much as possible.
A one day wait will send out a message 24 hours after they enter the wait.
To send at 9 am instead, after the campaign that sends immediately, you’d add a “Wait” “Until specific conditions are met” and the Date and Time condition would look like this:
With that set up, they could opt in at 8 am and then receive an email at 9 am.
To get around that, you could include a 12 or 18 hour wait (no conditions, just a flat wait) so that it’s guaranteed to skip over 9 am day of and hit the 9 am the next day.
So it would be two waits back to back. A flat 12 hour wait and then a “wait until” 9 am.
We are ALMOST there, but by that formula, if they opt in at 11 PM the night before, they will miss the 9 AM email. That email won’t go out on the day I want it to.
I thought that’s what we were shooting for so that there was close to a day between opt-in and the next message.
If you’re only trying to prevent someone from opting in that morning and then receiving the message later that day, just shorten the Wait to 4 hours or 6 hours or whatever makes sense.
The time zones are handled by the system. Just be sure to select the “(Contact’s Timezone)” option when setting up your Wait until conditions:
