CX Tips is part of our community tips series, where we post some of the most commonly asked questions we hear from ActiveCampaign customers. Have a new question? Start a new topic by clicking +New Topic in the upper right hand corner!
Hello ActiveCampaign community! Here are some tips from AC experts to help you enhance how you track engagement metrics:
- Start Early: Don’t wait to track metrics like email opens, site visits, and clicks. The sooner you start, the more data you’ll have to work with.
- Automate Tracking: Use automations to immediately update your engagement data. Set up custom fields for opens, clicks, and website interactions so every touchpoint is captured.
- Use Data to Inform Strategy: Understanding these metrics goes beyond seeing who clicked what. Use this data to refine your follow-up messages and segment your audience effectively.
- Continuous Improvement: Always adjust and improve your tracking strategies based on the insights you gather. What works today might need tweaking tomorrow!
Dive deeper into strategic tracking by watching our detailed guide on the YouTube channel. Let’s get the most out of our campaigns by mastering engagement tracking! 
Get more details on how to implement these tips in the full video: