Managing Multiple Businesses & Sending Domains in One ActiveCampaign Account – Is It Possible Without Branding Conflicts?

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We currently run one business/website under our ActiveCampaign account, but we’re looking to add a second business with its own website, sending domain, and distinct branding.

Our main concern is keeping everything cleanly separated—especially ensuring that email links and URL tags consistently point to the correct domain, and that branding doesn’t get mixed between the two businesses.

Is there a best-practice way to manage multiple brands under a single ActiveCampaign account—each with its own sending domain and branding—without causing deliverability or branding issues? Or would it be more straightforward to create a separate ActiveCampaign account for the second business?

Would love to hear from others who’ve navigated this!

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Hey @zircon ,

TL;DR:

Yes, you can manage multiple businesses in one account by separating domains, lists, tags, and automations—but link branding is a known limitation. If that’s a dealbreaker, consider a second account.

This is a common scenario, and you’re right to think carefully about branding, deliverability, and organization before expanding your use of ActiveCampaign.

Yes, it is possible to manage multiple businesses under one ActiveCampaign account without branding conflicts, but it requires some setup and ongoing organization. Here’s how

Best Practices for Managing Multiple Brands in One Account

1. Use Separate Sending Domains for Each Brand

  • You can authenticate multiple sending domains in one ActiveCampaign account.
  • Go to Settings > Domains and verify each domain separately via DNS (SPF, DKIM, DMARC).
  • This ensures email deliverability and keeps your brands separate in inboxes.

2. Segment Everything Clearly

  • Lists: Create separate lists for each business.
  • Tags: Use brand-specific tag prefixes (e.g., BrandA_Lead, BrandB_Customer).
  • Custom Fields: If needed, use custom fields to indicate which brand the contact is associated with

3. Use Brand-Specific Email Templates

  • Save brand-specific email templates with proper logos, color schemes, and footer info.
  • Keep everything organized in folders (e.g., Brand A Campaigns, Brand B Campaigns).

4. Automation Separation

  • Maintain separate automations for each brand to avoid overlap.
  • Use naming conventions and folders to stay organized ([BrandA] Welcome Series, etc.).

5. Link Tracking and Branding

  • Be cautious with link branding—ActiveCampaign only supports one link tracking domain per account. If click tracking needs to be branded per domain (i.e., click.brandA.com vs click.brandB.com), this isn’t possible within a single account.
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