Hi ActiveCampaign Community! I’m looking for some advice on how others in healthcare, particularly in mental health clinics, are creating or using lead generation forms or tracking conversions from marketing initiatives while remaining HIPAA compliant. We want to ensure our marketing efforts are effectively tracked, but patient privacy is, of course, a top priority. Any tips or best practices for this in healthcare would be greatly appreciated! (*side note: We’re currently using blog and newsletter sign-up forms, have connected our Eventbrite events to ActiveCampaign, and are about to publish lead gen quizzes on our website.)
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