Issues with building segments based on action

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1

I’m attempting to build a segment of only contacts who have opened any campaign in the last 7 days. Once built, this segment contains only 2113 contacts.

We just sent a campaign yesterday where the opens/reads report says we had 4535 unique opens/reads.

Why is the segment so much smaller than the report is showing? Has anyone else had this problem?

I’m planning to deliver some segment ideas to my team, but I have no faith that these segments are accurate.

Thank you in advance!

2

Hi @naiohb - Marissa here from the Customer Experience team at ActiveCampaign. I’m sorry you are running into segment issues, and I would like to investigate this a bit further.

To confirm you are using our activity window segment: https://help.activecampaign.com/hc/en-us/articles/10034160461724-Segmenting-with-activity-windows-in-ActiveCampaign

I will reach out to you via email.