Introducing support for custom object "If/Else" actions within an automation triggered by a custom object record being created or updated

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This recent automation enhancement makes it possible for you to set custom objects conditions in “If/Else” actions, using any custom object record data you’ve created (Enterprise capability) or records through a supported app integrations like Eventbrite, Calendly, Zendesk, and more (available to all plan tiers). This allows you to use the custom object record data to send contacts down a “Yes” or “No” path to customize actions, tags, custom fields, Site & Event Tracking data, and other contact data.

Learn more about how “If/Else” actions work here.

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