Just launched a new website in which the home page is the landing/subscribe page. Currently, when you enter your email to subscribe, it goes to an Active Campaign form I created that asks for some additional info (type of company, which newsletter they want to subscribe to, etc.). A lot of people are going to this form but then leave and don’t finish subscribing.
I’d like to test it so that when they land on our homepage and enter their email, it automatically subscribes them to our email list without them having to fill out another form and see if this increases the number of subscribers we get.
How can I set up to skip the Active Campaign form?
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I think the best approach here would be two custom forms, powered by the API to create the contact on the first submission, and then update the contact on the second form which would only ask for the incremental pieces of data you want to catch (it would already know who the contact is).
At least then you have captured the lead at the first submission and can reengage them.
Hello there! Just wanted to add more insights regarding this topic! Other than building through API, and integration… I believe another alternative would be to embed/publish the ActiveCampaign form directly into your home page (using the full embedded code provided by us). So that will be only once submission and the info will be automatically added with all their info to their contact profiles. HERE is how that works!
Keep us posted with any further questions!