CX Tips is part of our community tips series, where we post some of the most commonly asked questions we hear from ActiveCampaign customers. Have a new question? Start a new topic by clicking +New Topic in the upper right-hand corner!
Master A/B Testing in Your Email Campaigns with ActiveCampaign
Curious about what you can measure through A/B testing in your email campaigns? A/B testing is a powerful tool to determine which elements resonate best with your audience. Here’s a quick glimpse of what you can test:
- Subject Lines: Discover which subject lines capture attention and improve open rates.
- Email Content: Experiment with different formats and styles to see what engages your subscribers the most.
- Images: Test various images to find out which visuals appeal to your audience.
- CTAs: Optimize calls to action by testing different phrases and designs to see what drives conversions.
A/B testing removes the guesswork and provides actionable data to refine your strategies. For a deeper dive into how to implement and benefit from A/B testing, check out a more detailed tutorial in the video below. Elevate your email marketing by learning directly from the data! 
