CX Tips is part of our community tips series, where we post some of the most commonly asked questions we hear from ActiveCampaign customers. Have a new question? Start a new topic by clicking +New Topic in the upper right-hand corner!
Boost Engagement with a Countdown Timer in Your ActiveCampaign Emails
Want to ramp up excitement and urgency in your email campaigns? Adding a countdown timer block is a fantastic way to visually signal upcoming deadlines or special events to your subscribers. Here’s a quick guide on how to incorporate one into your emails:
- Locate the Timer Block: In the new email designer, open the content tab and scroll through the building blocks until you find the timer block.
- Easy Placement: Use the drag-and-drop functionality to place the timer anywhere within your email layout.
- Customize Your Timer: Click into the timer block to set the end date and time, adjust the time zone, and make stylistic changes like font type, size, color, and background color of the block. You can also customize the labels, choose their language, and even style these elements.
- Add Final Touches: Turn on the timer’s expiration message for a celebratory note at the end of the countdown. Don’t forget to link the timer to your website or e-commerce page to direct customers effectively.
Countdown timers are excellent for keeping your audience engaged and creating a buzz around promotions, releases, or special events. For more tips and a step-by-step walkthrough, check out the full video below. Let’s make your next campaign not just informative but also exciting! 
