I just stumbled upon a problem. It seems managing multiple businesses would be a pain in the neck.
When it comes to keeping contacts from business #1 out of business #2 automations… there is a lot of tagging/untagging going on and there’s a lot of room for mistakes.
Is there a simpler way to do it? Subaccounts maybe?
As in a AC reseller?
No, not that.
Here’s an example:
I have two online courses, one is for online marketing and the other is for tennis.
At the same time I have automations that are triggered by leads getting tagged (or lacking tags).
I’d like a simple way to keep those two businesses separate so my online marketing leads don’t get emails about tennis.
Always have a tag and/or a separate list to identify each business. It’s not difficult to maintain. I run two sites through one account.
There’s a list for each and each have their own accounts. All automation names have a prefix of the site’s abbreviation before the actual name (ffs- or ftl-) and the same with the tags.
It’s not difficult at all. It does take planning beforehand. That’s where most people find the problem. They jump in without a plan to make alterations or growth later and have to go back and patch things up.