How is resubscription to a list meant to be working?

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Hi,

If a contact unsubscribes from a single list (not the %UNSUBSCRIBELINK%&ALL complete unsubscription but just the normal one) how does he/she resubscribe again?

Background: We just did some tests and couldn’t get a previously unsubscribed email to resubscribe to the list they previously unsubscribed from.

We do have double-opt-in in place and are using more than one form on the same list both with double opt-in email set.

Here’s what happened:

  • first subscription for the contact worked fine. After confirming the opt in mail the contact was put on the list.
  • he then unsubscribed and got the unsubscribed status on the list
  • he resucribed (tested both forms, one has some automation attached) and again gets the confirmation email as if he was unconfirmed (but keeps status unsubscribed).
  • after confirming the mail again (twice actually, tried both forms) he runs through the automation but doesn’t get resubscribed to the list.

So my question is: how do we resubscribe them to the list.

There’s no exclusion list entry or something else we could see from the UI that causes the problem.

Thanks for helping,

Frank

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Hey Frank! Sorry we missed this when it was originally published, but in the spirit of providing insight on this question, I’ll be happy to take a look!
When it comes to unsubscribe contacts, if they click the “unsubscribe” link at the bottom of a campaign, then they will be removed from only that list that was assigned to the campaign sent. We always recommend having a master contact list where you have all contacts, regardless of the secondary lists that they might be. So for example, if they unsubscribe from one list, you can still have the chance to send them another campaign from that master contact list and add a subscription form to have them resubscribe your other list.

Hope this helps and remember you can always contact us to go over any specif case together with our team!