💡 How do I add call-to-action steps into my campaigns to drive engagement?

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:bulb: CX Tips is part of our community tips series, where we post some of the most commonly asked questions we hear from ActiveCampaign customers. Have a new question? Start a new topic by clicking +New Topic in the upper right-hand corner!

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:star2: Boost Engagement with Powerful CTAs in ActiveCampaign :star2:

Want to drive more engagement in your email campaigns? Crafting compelling call-to-actions (CTAs) is key! Here are a few quick tips:

  • Visibility is Key: Use button-based CTAs for higher visibility, especially since many users disable email images.
  • Variety Matters: From subscribing to lists, learning more about your brand, to encouraging purchases—diversify your CTAs to match your campaign goals.
  • Enhance and Encourage: Promote actions that build community, increase brand loyalty, and boost social sharing.

Eager to learn how to apply these strategies effectively? Dive into our detailed tutorial in the video below for step-by-step guidance. Make your emails actionable and watch your engagement soar! :rocket::e-mail:

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