Hi I’ve used systems like hubspot and marketo before which automatically track where leads come from. Am using LeadPages to create all of my landing pages capturing them into AC. but I need to be able to track where the leads come from I.e. Facebook, Twitter, Facebook ads, adWords etc. Any ideas how?
P.S. I’ve seen some threads here where users have created custom apps for use with form builders like Gravity Forms. That’s not an option for me I’m a long time LeadPages customer. So need to get this working with LeadPages.
If you’ve used LeadPages with Marketo, I believe the process if fairly similar, using UTM parameters. Basically, you will:
Create a URL with the UTM parameters you want for each ad / campaign. The URL will take them to your landing page (Lead Page). The parameters will contain the info you want, like lead source, etc. Here is a link to Google’s URL builder - https://support.google.com/analytics/answer/1033867?hl=en
Create custom fields in ActiveCampaign for each UTM parameter you want to capture
Include hidden fields on your LeadPages form for each of the UTM parameter fields. Set them to auto-populate from the URL. I believe this is in the Advanced Options for the field in LP (its been a while since I was in LP).
Hope that helps. You may also want to search for “UTM Parameters” in the LP knowledgebase.