CX Tips is part of our community tips series, where we post some of the most commonly asked questions we hear from ActiveCampaign customers. Have a new question? Start a new topic by clicking +New Topic in the upper right hand corner!
By following some pretty simple concepts, you can dramatically reduce the chance of email being filtered.
Things you can do to improve your email delivery 
- Remove inactive contacts
- Focus on good, engaging content
- Review your signup process and try to think like a subscriber
- Send more targeted, triggered, personalized emails as opposed to batch and blast campaigns
- Sending frequency
- Pay attention to the spam filter testing before sending
- Don’t send a single graphic/image
- Don’t use a free email address as your “from” email
- Pay attention to the links in your email
- Don’t use link shortening services like bit.ly
- Send using a consistent “From” name and email address
- Check your automations
- Don’t test using the same phrase as your subject and email contents
- Make it very easy to unsubscribe
Keep in mind that your primary focus should be to maintain a healthy list of contacts, send content they truly want, engage your contacts, and encourage them to interact with your campaign.
If you keep your focus on these items great delivery – and deliverability – will follow. 