First followups - what's your move?

This will most likely be a conversation revolving heavily around personal preference, but isn’t that what a community is all about?

After you acquire a lead from whatever source your leads are generated, what’s your first step?

@atuttle from our team does the following:

Which of you follow a similar process? Which of you have automated this step?

For either, what do you put in your message? Is it product or service centric? More personal?

Fire away!