If you are designating your contact’s language preference via a tag or custom field, you can use the “If / Else” split under “Conditions and Workflow” tab in the “Add New Action” dialogue of the automation builder. You can then split your contacts down separate paths (one with Spanish emails and one with English), based on the tag or custom field content.
As an example, if you are using two tags, “Spanish” & “English” to designate the contacts, you’d set the automation up something like this:
Click the “+” and select “Conditions and Workflow”:
This example is making the assumption that if the Spanish tag doesn’t exist, then they want English emails…so you need to be a little mindful of that and potentially add in either more conditions to your original “If / Else”, or add in additional “If / Else” splits as people progress through the automation so you can be sure they are routed down the correct path.
This also assumes that you have ALREADY applied the Spanish tag somewhere. The most logical place to do this would be a radio button on a lead capture form that lets them select their preferred language, and tags them accordingly.
As I mentioned, you could also achieve a similar outcome with storing the language preference in a custom field. The setup would be similar, but I feel tags are the easiest and quickest way to achieve this.