ECommerce - Setting up Automation for Repeat Customers / Repeat Buyers of Products

Ask a question
1

Hi, struggling newbie here

Let’s say I have an order form that sells red dogs and blue dogs. The order form tags the customer with either red dog or blue dog and adds them to one master list.

Jan - Bob buys a red dog - needs to get red dog welcome email
Feb - Bob buys a blue dog - needs to get blue dog welcome email
Mar - Bob buys a red dog - needs to get red dog repeat email

My Question is: In March, Bob is already on my list and tagged with red dog so how do I set up the automation to send him the repeat email and not the welcome email? In other words, how does AC know what the customer has just bought?

Jess

2

Hi Jess,
When they buy you can give them a tags to indicate what product the purchased, for example, “STATUS: Customer” and “PURCHASE: Red Dog”

In the post purchase follow up Automation, have a rule at the beginning that looks for the existence of a “PURCHASE: Red Dog” tag.

IF Tag Exists “PURCHASE: Red Dog” give them the Repeat Email sequence, IF NOT give them the Welcome sequence.

1 Like
3

Thanks Barry, (great podcast by the way)

Your reply helps me up to a point (I was going wrong by doing some of my tagging at order form stage instead of within the automation and failing to add the customer tag in the automation if the customer condition was No).

However, by June Bob has bought both red dogs and blue dogs and he buys another red dog - I’m wondering if AC can send an email saying ‘thanks for buying red dog again here’s 10% discount off more red dogs’ - as since Bob has bought both red dogs and blue dogs in the past AC has no way of knowing which dog he has just bought again.

I’m thinking maybe some other part of my ecommerce system will know this and should handle it instead of AC?

Jess

2 Likes
4

I got this sorted in the end. I had to use Zapier between my order form software and AC to enable form submission to be the trigger. Now I’m able to use segmentation on repeat form submissions. All good!

2 Likes
5

Hi there, Amy from ActiveCampaign’s Customer Experience Team. We’re just refreshing our forum page and I wanted to add some help here for anyone who comes across this page/question/post.

We now have the option to use Conditional Content! Conditional Content lets you dynamically show or hide content in your emails based on your contacts’ interests and other information in your account. With Conditional Content, you create a set of rules that determines the content that should appear in an email to contacts on your list. Doing so is a great way to personalise your campaigns.

In this example you could choose to show information to those with the Blue Dog tag, those with the red dog tag or both!

Here is a quick demo: Zight Recording 2024-04-17 ...

Feel free to read more on this below:

When using this in an automation, you would use the same steps above and if you have contacts that met the conditions in the past, you would simply bulk edit them into the automation (manually add them).

To manually add the contacts:

  1. Ensure that your automation is active
  2. Go to Contacts > search contacts
  3. Build the segment with conditions that match your condistioanl content. Using my example above, I would use:

‘Has not entered automation via any entry way’
AND
Tag exists ‘Red Dog’
OR
Tag exists ‘Blue dog’

Then manually enter them into the automation.

See this demo for a quick example: Zight Recording 2024-04-17 ... (please note tags and automations differ from example above).

Thanks!