Day 5 | BFCM Coupon Strategy

Challenges 21-Day Ecommerce Challenge
1

People really, really love coupons. According to RetailMeNot, 96% of Americans use coupons, and Black Friday and Cyber Monday are no exception!

There’s 4 types of coupons you can consider sending this BFCM:

  1. Discount codes: These let your customer pay an amount or percentage less than the listed price for an item.
  2. BOGO (buy one, get one): This discount rewards customers by giving them their second item free.
  3. Free gifts: Add a free gift when a customer buys a specific item.
  4. Free shipping: This can be based on a purchase minimum or placed on any order.

Offering email coupons boosts customer loyalty and can shorten the sales cycle. Implement your coupon strategy in today’s Task of the Day.

Day 5 - Task of the Day:

Implement a Coupon Block!

The “Coupon” block opens your Shopify or WooCommerce coupon configuration in ActiveCampaign. After dragging the “Coupon” block into your campaign, we will display your existing WooCommerce or Shopify coupons on the right pane of the Email Designer.

If you don’t want to use an existing code, you can create a new one. When you do, the new code will sync to your connected store.

  1. Go to Campaigns, create or edit an existing Campaign, and click into to the email designer.
  2. From the Campaign Designer, drag the “Coupon” block to your campaign layout.
  3. Click into the block to reveal the options on the right pane.
  4. Click the “Select a store” dropdown and choose a store. Additional options will load in the right pane, where you can take the following actions:

Select an existing coupon:

  1. In the side pane, click the “Select coupon” dropdown.

Select a Coupon button.jpg

  1. Click the coupon you want to use. The coupon code will populate in the Campaign Designer.
  2. To Edit: Click the “Edit coupon” hyperlink.

Create a new coupon:

  1. From the side pane, click the “Create new coupon” button.

Create new coupon button.jpeg

  1. A “Create a Coupon” modal will appear.

Create a Coupon modal.jpg

  1. Click the “Discount type” dropdown and choose a coupon type.
  2. WooCommerce only: Type in a summary of your coupon in the “Coupon description” field.
  3. Type in your desired Coupon code or click “Generate code” to create the code contacts will use.

:triangular_flag_on_post: NOTE: Shopify coupons are case-sensitive.

  1. Optional: Click the “Value” dropdown and choose a value for your discount type. This option may appear based on your “Discount Type.”
  2. Click the “Apply to” dropdown to choose what the coupon will apply to. Note that other configuration options may appear based on your “Apply to” choice; do not leave these blank.
  3. Choose an “Expiration” option. You cannot change the default option from one coupon per customer. The Expiration options seen here are to be used in addition to the default option.
  4. Click “Create Coupon.”
  5. To Edit: Click the “Edit coupon” hyperlink.

Supported coupon types for WooCommerce:

  • Fixed Amount
  • Percentage
  • Free Shipping

Supported coupon types for Shopify:

  • Percentage
  • Fixed Amount
  • Buy X Get Y
  • Free Shipping

As always, please drop any questions in the comments below!