Day 19 | "Thank You" goes a long way

Challenges 21-Day Ecommerce Challenge
1

68% of customers who churn do so because they feel like a company doesn’t care about them. Don’t let that happen to you!

Today, we’re sharing an automation that works with form integrations like Typeform so that you can follow up properly and show you care.

Before importing this automation, make sure you complete yesterday’s Task of the Day, and have your form integration set up and your feedback form integrated with your ActiveCampaign account.

Here’s how the “Form Integration: Feedback Form Submission Follow-up” automation recipe works:

  1. The automaton is triggered when a contact submits your feedback form and is assigned a tag accordingly. Our example uses a Typeform form, but you can adjust the trigger based on your form integration and feedback form.

  2. The automation sends the contact a follow-up email thanking them for their feedback.

  3. The automation assigns a task for a deal owner or other team member to reach out to the contact with a personal email or call to learn more about their feedback. If you don’t use the ActiveCampaign CRM, you can change this step to “Send a notification email” and enter the appropriate email for your team.

  4. The automation waits 5 days. Feel free to adjust this wait step based on your business.

  5. The automation sends the contact a follow-up email asking if there’s anything else they need.

  6. The automation ends.

Show your contacts that you’re listening to their feedback with this automation. When a contact submits feedback, follow up with a thank you email and personal outreach based on their feedback.

Day 19 - Task of the Day:

Import the Form Integration: Feedback Form Submission Follow-up" automation recipe to thank your customers for their post-BFCM feedback.

The automation will also send the contact one more follow-up email to ask if they need anything else.

  1. Navigate to the Automations tab.
  2. Click “Create an Automation” in the top right corner.
  3. Search for “feedback form” and click “Form Integration - Feedback Form” and “Continue” to import the recipe.

  1. Follow the Automation Setup Wizard on the right.