Just a few days left, and we’ve covered a lot! At this rate, your list will receive some pretty great, personalized content come BFCM!
But before we pat ourselves on the back and assume we crushed it, let’s be sure to make some space for customer feedback.
With ActiveCampaign, you can use customer feedback to trigger marketing automation workflows.
This lets you automate the process of both getting feedback and following up on it.
You can send an automated survey to your customers when they buy from you.
Ask them if they’re happy with the purchase. (If you’ve ever bought something from Amazon, you might have received a similar email yourself.)
If your customer says that they’re happy with their purchase, use the automation to ask them to leave you a positive review on social media or customer review sites like G2, Yelp, or Trustpilot. The more positive reviews you have, the better your chances of winning over new prospects are.
If the customer says that they’re unhappy, you can use an ActiveCampaign automation to send an automated notification to your team.
This lets you proactively resolve the customer’s issue before it escalates on social media.
If you manage to turn a bad customer experience into a good one, the client will be more likely to buy from you again. They might also be prompted to tell others about how well your team dealt with their issue.
By proactively requesting customer feedback and acting on it, you can improve the customer experience throughout the entire customer journey.
With Typeform, you can create a wide variety of custom forms that make it easy to gather information from customers. As you collect responses, you can create more targeted customer segments, trigger automations, add new deals, and more.
Let’s connect Typeform together below!
Day 18 - Task of the Day:
Connect Typeform to your account so that you can create a survey post-BFCM.
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From your ActiveCampaign account, click “Apps.”
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Use the search field on the top right of the “All Apps” page and search for Typeform.
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Click the Typeform option to open it.
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The Typeform app page will load. Click the “Connect Account” button.
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You’ll be directed to an authorization page if you’re already signed in to your Typeform account. Click the “Accept” button to continue.
If you are not signed in to your Typeform account, you’ll be prompted to log in and then authorize the connection.
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The Typeform app page will reload. The “Accounts” tab will list your connected Typeform account(s) and all forms you created in your Typeform account. These forms will have an “Inactive” status.
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Locate the form you wish to connect to your ActiveCampaign account and click the form name. As a reminder, if your form contains an emoji in the title, it will not connect to ActiveCampaign.
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Required: Map the email address field from your form in Typeform to the email address field in ActiveCampaign. The email address field can be a field that individuals type a response to or a hidden field on your form.
Forms that do not collect an email address cannot be synced to your ActiveCampaign account.
- Optional: Map additional fields you want to sync. For standard objects - Contacts, Deals, and Accounts - we will present the required fields necessary to complete mapping.
If you are mapping any of the following for Deal fields - Currency, Deal Owner, Pipeline, or Stage - you can map to values in ActiveCampaign or use the “Map from Source” option. The “Map from Source” option lets you override a selection from the provided list of values, and go back to mapping data from your third-party source
- When finished, click the “Save” button.
A confirmation message will appear on the Typeform app page in your ActiveCampaign account letting you know that your settings have been saved.
Your connected form will be listed at the top of all Typeform forms and have an “Active” status.
The Typeform integration will also appear on the “Connected Apps” page in your ActiveCampaign account.