Campaigns are part of the core of ActiveCampaign— it’s in the name, after all.
So you can expect that our options are more robust than a basic email marketing platform.
In fact, we have SIX different campaign types to choose from: Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date Based.
Here’s a run down…
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Standard Campaign: This type of campaign sends a “standard” one-time email campaign. Let’s say you have a flash sale and you want to send a last-minute email blast to all of your shoppers to promote it. Since this isn’t the type of campaign you’ll run regularly, there’s no need for an automation. You just need to get your message out quickly with a Standard Campaign.
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Automated Campaign: Create custom sequences of email actions and conditions with Automated Campaigns. These campaigns look like the beginning of an automation, as contacts will enter based on a trigger. Since the Automated Campaign redirects you to the Automations tab, you have more flexibility to create a path for your contacts to follow, and to react to your contact’s actions.
Note: If you save and close an Automated campaign, remember to look for it in the Automations tab.
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Auto Responder Campaign: This is an automated campaign that will send after someone subscribes. It’s similar to an Automated Campaign, but more straightforward. You can use this campaign type to send a “Welcome” message to contacts as soon as they subscribe to your list or send a “Check in” message a certain number of days/hours after contacts subscribe to your list.
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Split Testing: This Campaign allows you to compare multiple emails to test which works best. Your options include:
- Testing different email subjects and/or information.
- Testing different email subjects, from information, and/or email contents
- RSS Triggered: These campaigns send whenever your RSS-based feed is updated. This is a great way to automatically deliver new content to your subscriber base.
Some powerful use cases include:
- Bloggers who want an email to automatically go out when new posts are published.
- Non-profits that want to send an email every time a new event is posted to their site.
- Date Based: This campaign is a simple way to send on contact birthdays, anniversaries and more. Date-based marketing can be particularly effective in sharing personalized content for an important day.
Are you currently using all of these? Some? Only one?
Complete the Task of the Day to make the most of our variety of campaign options.
Day 10 - Task of the Day:
Put Wednesday, September 18th 2024 @ 11:30AM CDT on the calendar for our Campaign Strategy Workshop! (And register here: Campaign Strategy Workshop - Demio)
We will discuss email personalization and advanced campaign strategies, as well as deliverability, in order to prepare you to build meaningful customer experiences through your campaigns.