How do I create a custom scoring field (variable) and use it within my emails?
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Have you looked at, for example, https://help.activecampaign.com/hc/en-us/articles/221433307-Custom-contact-field-overview#01G8KPAGCP0K2ETAH5SYA339JS
If that doesn’t help, I think you’ll need to ask a more specific question.
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