ActiveCampaign Forum

Custom field HTML markup


Is there a way to add simple HTML markup such as strong, italic, etc to the content of a custom field. My goal is to populate it through API and use it as part of an email.

Same question applies for Deal Notes.


Currently, there is no way to add HTML markup to the content of a custom field. We’ll keep this in mind as a possibility for the future though. Thanks!


It is strange because I see it working with a Wordpress using Formidable plugin that I inherited recently.


The plugin is using <b> tags to make the text bold and also <a> tags to create links to pages and files (not in the screenshot).


We don’t support using HTML tags in the newest version of our API, version 3. Our old version supported this in some calls, so the plugin you mentioned is most likely using old API calls.