We have a client who has a financial news site. They have content (blogs posts) on categories such as “US Stock Market”, “International Markets”, “Real estate”, etc.
Since we, and the client, really love the ability of ActiveCampaign to send emails with personalized content, we are looking to send emails based on the preferred topic a user is more interested in. For example to people with an interest on “International Markets”, we want to send them a personalized emails with international market news. We tested this and it’s great how AC makes this easy based on how a user is tagged.
What we are missing or don’t know how to accomplish is the following; how can I know if user “A” prefers “Content B” over “Content C” type?. I was thinking about adding points to each visit to an specific category. For example 10 visits to “International Markets” will give the user 10 points and just 2 visits to “US Market” will give 2 points. Based on this, I know what the user prefers.
Should I created categories or segments based on the number of points?. Or could I create a segment with a rule such a "If User has more “Content B” points than “Content C” points, create a segment named “Users who prefer Content B”.
Honestly I don’t know how to creatively solve this.
So, the easiest way to accomplish sending preferred content type to users is by creating a form with custom fields; if you want the user to just select one topic select “Radio Buttons” and for multiple content options select the “Check Box” option. Example of radio buttons below:
You will then want to create custom fields for each individual segment: EX. “Content A”, “Content B”, and “Content C”
Once the segments are created you will want to setup an automation. The start trigger will be “Submits a form” followed by “If/Else” conditions. Sample automation below:
Thank you for your response!. Your solution is great and it could help. I really appreciate all the effort you put on your explanation!.
What I tried to accomplish is this but based on users interaction with all content. That’s why I thought about using lead scoring. This way I could create a ranking without user input, just based on user behavior with content.
I will work on howe to achieve this. It seems to me such a powerful thing to do. I still can’t think how ActiveCampaign can’t allow or tell me of user A prefers content or product X just based on interactions or visits.
There are other ways of going about tracking preferences as well. Such as setting up an automation that tracks link clicks and then adding different values or if/else statements depending on the link they clicked, and the content of that link.
