CX Tips is part of our community tips series, where we post some of the most commonly asked questions we hear from ActiveCampaign customers. Have a new question? Start a new topic by clicking +New Topic in the upper right hand corner!
Mastering Conditional Content in Email Campaigns
We’re diving into the power of using conditional content in your email campaigns. Here’s how you can personalize your emails like a pro:
- What is Conditional Content?: This feature allows you to tailor the content shown to different segments within the same email campaign. It’s available in the Plus plan and above.
- Example in Action: Imagine Boone’s Bandanas is sending out their fall newsletter. They use conditional content to address different customer types—like pet owners, animal shelters, and general enthusiasts—each seeing content that’s relevant to them.
- Setting Conditions: By setting conditions on content blocks, you can display specific sections only to contacts who meet certain criteria (e.g., tags like “Animal Shelter” or “Pet Owner”).
- Enhancing Relevance: This method ensures that each recipient receives content that feels personalized and relevant. It’s about sending the right message to the right person at the right time.
- Conditional Calls to Action: Even your CTAs can be conditional! Link them to the content blocks they relate to, ensuring a seamless and relevant experience for each subscriber segment.
- Share Your Experiences: We love seeing your creative uses of conditional content! If you’ve got a unique way of using it, drop a comment below.
Catch more insights and examples by watching the full video below. Let’s make our email campaigns smarter and more personalized with conditional content! 
