Hi there!
I enabled botsense on 11/10, our 11/12 newsletter email had solid click rates and then every email since has been significantly lower click rates and slightly lower open rates. All the emails have been similar newsletter type emails with lots to click and YOY performance is way down. Has anyone else experienced this? We are B2C so didn’t think Botsense would have such a large impact on us. Open to thoughts/questions/ideas of what we could be missing!
Thanks!
Jenna
Hi Jenna, how have your newsletter sends been since then?
My understanding is that botsense simply filters out bot clicks, so a significantly lower click rate would make sense. Even for B2C, bot clicks can easily skew your results, because even if only 1% of your email list has bot activity, that would be responsible for a 1% click rate! (which for many businesses would account for roughly half their regular click rate).
If you are seeing a steadly decreasing open rate though, that would suggest problems with your email reputation/deliverability.